Remember playing “slugbug” as a kid? That joyful rush when you spotted a Volkswagen Beetle and called it out?

We’re bringing that same spirit of playfulness and connection to something much more meaningful—mental health awareness right here in our community.

This World Mental Health Day, Into the Woods Wellness is launching the Brain Bug campaign, and we invite you to be part of this movement from day one.

What Is the Brain Bug?

This isn’t just a vehicle. It’s a rolling reminder that mental health support is all around us, that seeking help is a sign of strength, and that our community cares deeply about whole-person wellness.

Why World Mental Health Day Matters

Every October 10th, people around the globe come together to raise awareness about mental health and advocate for support. This year’s theme resonates deeply with our mission at Into the Woods Wellness: mental health is a universal human right.

Yet too many people in our community still struggle in silence—unsure where to turn, uncertain if help is available, or hesitant to take that first step.

We’re changing that narrative.

How You Can Get Involved

When you spot the Brain Bug around town, scan the QR code to access two meaningful ways to participate:

• Share Your Story
  1. Take a photo with the Brain Bug and share why mental health matters to you. Whether it’s a personal experience, words of encouragement, or simply a message of hope—your voice could be exactly what someone needs to hear today.

  2. Post on social media using #ITWBrainBug and tag us @intothewoodswellnessFDL. 

• Nominate Someone for a Care Package
  Know someone in your life who’s struggling? Someone who could use tangible support on their wellness journey? By scanning the QR code on the Brain Bug or following this link, you can nominate them to receive a thoughtfully curated care package and a handwritten note of encouragement from our team.

A Community That Cares

Mental health isn’t something we face alone, and healing happens best in community. The Brain Bug is designed to:

• Spark conversations about mental wellness without shame or stigma
• Build connections between people who care about this issue
• Provide tangible support to those who need it most
• Celebrate the courage it takes to prioritize your mental health

Your Invitation

This Friday, as the world observes Mental Health Day, we’re inviting Fond du Lac to do something different. Keep your eyes open for the Brain Bug. When you see it, take a moment. Scan the code. Engage in a way that feels right for you.

Maybe you’ll share your story of resilience. Maybe you’ll nominate someone who desperately needs support. Maybe you’ll simply smile, knowing that mental health awareness is becoming more visible, more accessible, and more celebrated in our community.

EXPLORE MORE   |  NOMINATE SOMEONE

Because your mental health matters. Because you’re not alone. Because healing is possible.

Into the Woods Wellnesss is located at 1424 Lynn Ave, Fond du Lac, WI.

At Into the Woods Wellness, we provide education and support but do not claim to treat specific diseases. Our focus is on empowering you with knowledge for informed wellness decisions.